As of the latest statistics, 62.9% of Americans own the home they live in. My objective is to speak to the 37.1% that don’t own their home but should and probably can with a little bit of coaching and effort on their part. Let’s start with dispelling many of the false notions that keep these people from attempting to buy a home:
“You have to have perfect credit” – While good credit helps, there are loan programs that make allowances for all types of issues and score minimums that drop as low as 580 in many cases. Most consumers are not as far off this as they think.
“I don’t have any money for a down payment” – There are still many products out there that provide 100% financing options and allow the seller to pay closing costs. This allows people to get in a home with little to no money out of pocket.
“I am not sure that buying is a good investment” – while the last decade has been a roller coaster for housing prices, a home remains the most reliable investment most Americans will ever make. The net worth gap between those who own and those who don’t is wide for a reason.
These are just some of the common reasons given for not owning and there are many others but, for many folks, it comes down to fear. Fear of the unknown and fear of rejection are powerful factors. Overcoming these fears is the prime responsibility of quality loan officers and realtors. The good ones take your concerns to heart and let you know that your transaction is as important to them as it is to you.
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